Social currency is the new capital

[caption id="" align="alignright" width="176"] Image by Jim Linwood via Flickr[/caption] Have you worked your ass off so you could get to a place where people have to come to you? Does you chest well up with pride because you're an really important guy or gal?  You've got money, prestige, things…

The Internet is “just like”..er nothing. So stop saying it is.

Image via Wikipedia Ed note: For the purpose of this post, when I say the Internet I'm including all Internet marketing, including social media marketing. Just about every meeting on social media or interactive marketing there is someone who says it's just like ___. You can put what ever you…

So what about Google Buzz?

Image via CrunchBase Yesterday Google launched Google Buzz with a "so what" that rang much clearer but with less of a let down than last weeks iPad introduction. It's not fully activated so I haven't used it on my desktop Gmail yet (yes, I activated it) but it is working…

Time and space shifing – or it’s not about the iPad

Image by Getty Images via Daylife When it comes to media consumption, my kids don't understand time and space the way I do.  For them, a program is on when they turn it on. The idea of being in a certain place at a certain time to watch their favorite…

White elephants, advertising, and interactive and social media marketing

[caption id="attachment_319" align="alignleft" width="392" caption="Are you prepared for the risk?"][/caption] Today we're doing our annual white elephant gift exchange. It can be a blast if you end up with a nice bottle of wine or an iTunes gift card. However, the unlucky end up with garden gnomes and REO Speedwagon…

How’s your online personal brand doing? Or what we can learn from Tiger Woods.

This train wreck that's been happening on all the gossip sites, new channels, and sports outlets should be driving two things home to everyone who lives in the digital age. There is no privacy and can't control your personal brand. So what if you're not Tiger Woods with millions of…

Hey flash people, it’s a mobile world

I'm just about over Flash forever. I once heard flash refered to as it as the "flashy gold chain of the internet." I tend to agree – especially when it's used for a site intro. But I am guilty of using it on sites in the past, some of which…

Social media and my half marathon

Tomorrow I'm running the Atlanta Half Marathon. Back in my early 20s I would have been much better prepared for this effort. I was a competitive cyclist and didn't have the same job and family commitments I do today. In fact, the old me would probably say that present me…

Is content the future of advertising?

Image by neonihil via Flickr I'm writing this from the set. I'm a day and a half into the production of a series of informational videos for a B2B client. Trust me, if you're not in the automotive wholesale remarketing business, you probably won't ever want to see them. And…

Google Wave is not a replacement for email. Or a case for Gmail.

Finally got my Wave invite and I have a first impression. Google has made the case that Wave is what email would have been been had it been built with today's technology. But Google Wave strikes me more as a collaboration tool rather than a replacement for email. Frankly, I…