There’s a kind of deviant you can find in lurking in most ad agencies. Sometimes they’ve made it to the top, sometimes they’re just bottom dwellers but they rarely have a passion for what an agency actually produces – creative solutions to business problem. But they do aim to please the client and maybe even collect a tip along the way.

Here are the top 10 signs you are one of these enemies to the work:

1. You worry more about the presentation than the substance.
2. You think your job is to get creative to understand the client’s postion and not to solve the client’s underlying problem.
3. A brief is a “form” you fill out to get the creatives to do their damn job.
4. Your unique selling position is access to a skybox at the stadium.
5. The client is your “friend” and not a business partner or colleague.
6. You get the traffic manager to do your dirty work.
7. Your best comeback is “but this is what the client wants.”
8. Your job has more to do with managing projects than solving problems.
9. You feel you need to apologize if you come back to the client with a better solution than was asked for.
10. You expect everything you jot down on a pad from the customer’s mouth to come hot off the grill ASAP without any back talk.

Posted on: May 19, 2010, by : Jimmy Gilmore