New post on agency blog:

The digital age has added a new responsibility to the creative’s job. It used to be that we just had to be funny, smart, and on target. Now we have to be measurable, and we must create content with measurement in mind.

While this certainly sounds like an extra layer that can interfere with creating the best work possible, I’m actually for it when it’s employed correctly. Read the rest at KilgannonSays.

Posted on: September 16, 2010, by : Jimmy Gilmore