During my agency days, every year the creative department would “gang bang” on a “Christmas card.” Which later became the holiday card. And then became the digital holiday card. And then the holiday video. (I can safely say that many agencies should have stuck with cards.)

The idea is to do something fun and irreverent that can possibly get a little notice beyond the current client base. That’s right, they’re usually very self serving and have little to say beyond a lot of chest pounding. The sort of thing we usually consul our clients against.

This year, I decided to turn the project on it head. Instead of promoting Fluid Films, promote an idea that has relevance, particularly this time of the year. So we did a short film about a giving featuring the street feeding team at the City of Refuge in Atlanta, GA.

Posted on: December 16, 2013, by : Jimmy Gilmore