Today fast enough is the new good enough.

Fortunately, this will change and clients will start by asking for quality again, in addition to cheap and fast. The cyclical nature of business will cause them to demand memorable and even entertaining work again.

Do you have a plan for this eventual turn back toward quality? Are you still trying to do the best you can with every project? Or have you been consumed by the apathy bug and just trying to get the project out the door on time? The worst situation you can find yourself in is focused only on fast and cheap when your clients want good again. So ask your self on the next rush job – is this as good as it can be, or is just cheap and fast enough?

Posted on: December 10, 2009, by : Jimmy Gilmore