Tag: advertising
Return to Normalcy?
Warren G Harding ran for president for promising a "return to normalcy." The word normalcy didn't sound normal back then either. But his slogan did tap into the uncertainty and rapid change of the time. They'd just gone through a war in which the rules had changed thanks to a…
Nobody Knows Everything
I was talking with a group of social media folks about metrics the other day and it made me think of a famous quote by William Goldman, the Hollywood screenwriter "Nobody knows anything." Goldman was talking about how nobody in Hollywood knows if a movie is going to do well.…
How much should you have to give to get?
Like all parents of young children, I hate, hate, hate how much it costs to keep my kids in diapers. So when I opened a new pack of Huggies® I was happy to be notified I possibly had won a lifetime supply. All I had to do was fill out…
Whatever it is you’re great at, something else is probably needed
The early part of my career was easy. Seemed like things just got better every year. I had my picture in CA Magazine within a few months of getting my first business cards printed. On my second job was as primary writer on the Oakley sunglasses business. My next job…
Social media isn’t free. Nor should it be.
A few months ago I worked on an advertising project that came up because a client was promised some free production and media. This offer was too good to pass up so they asked the agency to add some value and help make the most out of the opportunity. I…
Think TV Is Dead? You must still be looking at the idiot box.
I can't tell you how many people have told me in the last year that TV is dead. Unlike the changes we're seeing in printed media, this couldn't be further from reality. Nevertheless, the way we're watching TV has changed. But there are some misconceptions about the way we're watching…
Four predictions on the future of advertising. Yes, there is one.
I've been spending a lot of time thinking about what's next. On both a personal level, for the agency where I work, and for the industry as a whole. One thing that's pretty darn obvious, things have already shifted. There have been several reports on industry spending and the shift…
Ten things advertising people need to know about social media
Image via CrunchBase Notice this doesn't say "Top Ten." Just ten things, as a modest practitioner of copy and social media, I think aren't obvious to people coming to social media from advertising. I expect some people will have a few problems with this list. That should be expected, we…
So, you want to work in advertising. An open letter.
This is an open letter to the many who have asked me, and will ask me, about working in an tough industry. I’ve been slammed lately, seems like there's just as much work these days but I'm doing a lot more things rather than creating ads. So I'm apologize if…
Is Social Media Advertising?
Image by Straws pulled at random via Flickr Not so long ago advertising was TV, newspapers, magazine, outdoor and newspaper ads. Even with the Web in the mix, most "digital stuff" was left to digital specialist. As the digital space has become more important to consumers and clients and more…
