Tag: creative
Where is Alex’s chorus? Or the triangle of ad deprevity.
Imagine a triangle. On one side is pushing tobacco. The other side is glamorizing gambling. And the last side is exploiting children. When I started my career this was the terrain I promised myself I would never work. And I never have. And, frankly, my moral compass hasn't wavered much…
Hey, account guy, where’s your book?
Image by StreetFly JZ via Flickr Every creative in the business has a portfolio. It's our calling card, our proof of worth, and our stamp of identity all rolled into one. Resume? Why do people even have those when a book says so much more about your ability to work…
Channel your passion. Just don’t necessarily listen to it.
Image via Wikipedia My fist hit the table this morning. I was feeling passionate. Really passionate about my work. It's an empowering thing – feeling so passionate about what you do that you're willing to sacrafice your hand. The one you use to write with, which is how you make…
Fast enough is the new good enough
[caption id="attachment_295" align="alignleft" width="203" caption="Pick two and only two sides"][/caption] Today fast enough is the new good enough. Fortunately, this will change and clients will start by asking for quality again, in addition to cheap and fast. The cyclical nature of business will cause them to demand memorable and even…
