You knew it would happen. An employee was gonna blow a gasket on Twitter.

So now you’re thinking maybe this social media thing needs to be clamped down on. And just when it was starting to pay off too.

Well did you plan for when the implosion happens? You’ve got a plan for workplace accidents, legal issues, and even bad PR.

Did you have a clear set of guidelines for your employees before they started talking?

Your employees will make you look dumb and like you’re not in control. But they used to do it with friends, coworkers, and sometimes customers over drinks. But they do say 100 times more positive things online. And now you it’s all on their permanent record and they should have a clear idea of the consequences of their actions.

So you may as well keep it out in open rather than drive it underground. Because they’ve always been talking about you and the company anyway. Only now that word of mouth can be Googgled.

Posted on: October 27, 2009, by : Jimmy Gilmore