2010 predictions. A look back.
Last year I went out on a limb and made some predictions about the year to come. It has now passed.
Well, what do I have to say for myself? Some of the predictions were wrong, some were right, and some were easy.
Let’s start with the easy. “The kids will still text at an alarming rate.” Duh. But I guess I had to give myself a couple easy ones.
The right? I’ll stand by most of this list as pretty solid. I think I could tweak this list slightly and make it a 2011 list. In fact, number 13 on the list has been what I’ve been living underneath for the past four months and the reason why my blogging has dropped off to a trickle.
The wrong? I don’t think social media has made as much progress in B2B as I had hoped. I think there is opportunity for B2B marketers that hasn’t been fully realized.
I think big agencies are doing even better than I thought they would. They’ve done a good job of consolidating resources and delivering on client expectations. However, this doesn’t mean I think it’s a bed of roses out there. Tough times are still ahead for everyone.
Although I didn’t state it outright, I believed that interactive agencies would be doing even better. Still, I have seen anecdotal cases of quite a bit of organic growth. But I thought we’d see more cases of interactive shops taking the lead.
Stay tuned for my 2011 predictions. And, hey, happy new year. Fingers crossed.
