Personal time. Sometimes you have to take some from social media too.
It’s been a few weeks since I posted here and for good reason. But this really isn’t the time or place to talk about it. (If you’re my Facebook friend and you know me personally, you already know why I haven’t posted.)
I’ve written here before about the need to post frequently and maintain a constant presence. Consistently creating high-quality content is the best way to build influence in the social media sphere and to increase the chances that posts be featured high in search results.
What if you’re not up to creating high-quality content? Jim Rome the popular sports DJ jokes that he has to go “down in the basement and recharge the batteries” every now and then to keep the quality of his program up to his standards. This is a human and normal thing to do – yet professionals still feel the need to tweet their vacations away. Stop it.
If you’re in a corporate environment you need a plan for your personal time. For the agency blog, we keep a couple generic articles in reserve that can be posted when people are on vacation – we advise clients to do the same. If you’re a personal blogger you can do something similar, posting before your vacation but not have the posts go live till you’re far away from responsibility – WordPress makes this really easy. Or you can just give yourself a break. I did and I don’t feel guilty.
