As an agency professional, I really enjoyed BlogWell. It provided a great insight into how social media efforts are viewed, integrated, and deployed by big brands.

There was a lot of learning to be had from the individual presenters which I’ll go into in a later post. But there were a few 10,000-foot view take aways too.

I was impressed with the level of dialog. No presenter thought that had to tell people why the subject was important or gave a 101. And no remedial questions were asked in the sessions I attended. This to me means that this subject that is so near and dear to us is becoming less esoteric.

None of the case studies were presented as experiments. These were all projects with senior by-in and are being taken seriously as part of a broader communications strategy.

No obsession with ROI that I’ve seen at other venues – mostly coming from agency professionals.

Obviously, this could be an anomaly, but it seems to me on a day in November, in Atlanta, GA, social media had grown up a bit.

Posted on: November 11, 2009, by : Jimmy Gilmore