Learning can be painful. But should’t we welcome the pain?
Image by debcll via Flickr Watching my two and four-year-old daughters learn about life can be a little disconcerting at times. They fall down trying to do something new, cry because they’re frustrated with a difficult task, or they try to get mommy to do it because it’s hard. As adults, we forget how painful […]
Air-traffic-controller mode. A technique to not produce crap.
I believe being a great creative doesn’t mean being a great creative all the time. Part of the task of getting great work produced and not having it ruined before crossing the finish line involves entering what I call air-traffic-controller mode. It’s a phrase I came up with to describe what I do as a […]
Why are you so flaky online? Or 6 simple ways to maintain a consistent presence.
Image via Wikipedia I know people who are bright, energetic and engaged in person but don’t come off that way online. They have Facebook profiles that are never updated and Twitter accounts they haven’t posted to in weeks. Or worse, a blog that has gone entirely dark for months. Sure it’s hard to keep up […]
What’s your frequency?
Image by PunkJr via Flickr I’m writing this from “video village” on the set of a video and print production in LA. I’ve been really, really busy with this campaign so I haven’t had time to blog as much this last week. So what better time to address blogging frequency – which is exactly what […]
Top 13 things every advertising copywriter should know about SEO
Image by marciookabe via Flickr Most ad agencies have historically hired specialists to handle the digital part of the equation – leaving creatives to play and not worry so much about the technical details. After all, they’ve got plenty on their plate learning programs, production skills, and just cranking out killer creative. Who needs another […]
Casting calls are humbling. And not just for actors.
Image by Hollywood Poodle via Flickr I’ve just spent the last four days watching casting for a series of videos we’re creating for one of our clients. Every time I watch a casting session it’s a mix of emotions – embarrassment, awe, passion, gratitude, wonder, and of course, thanks. Usually the sessions are all over […]
Why I blog. Or I’ve learned more here than…
Image by Peregrino Will Reign via Flickr I had two conversations with talented ad creatives yesterday that reminded me of how far maintaining this blog and my other sites have taken me in the last year. The first was about SEO and the second was about proficiency with development. Neither one of them had been […]
Channel your passion. Just don’t necessarily listen to it.
Image via Wikipedia My fist hit the table this morning. I was feeling passionate. Really passionate about my work. It’s an empowering thing – feeling so passionate about what you do that you’re willing to sacrafice your hand. The one you use to write with, which is how you make your living. My job doesn’t […]
Is your brand a community?
Image by Meer via Flickr A community is a place where people come to gather, do things for each other and organize around common ideals and goals. In communities, people build trust and create relationships that hopefully last lifetimes and maybe even generations. Does this sound like your business? Maybe or maybe not. But it […]
Desktop twitter apps. A down-and-dirty review.
Image via CrunchBase If you’re still using Twitter from Twitter.com, I have to say you’re making it hard on yourself and you’re not getting all you can out of it. Desktop apps are one way to make it easier to track followers, respond, organize and monitor your profile or brand. I usually make an effort […]
