When uncertainty makes things hard, become elastic
Image by pt via Flickr The world is a scary place when no one knows what’s going to happen next. All the models that told us how the economy and markets would behave aren’t working. It’s time for all of us to change but no one knows exactly how. But if you resist change, chances […]
Top 10 reasons to rant somewhere other than your blog or your Twitter account
Lewis Black via last.fm Some people love to rant. Even more people love to rant on a blog. Some blogs were even created for people to rant about politics, the price of milk, or even their ex’s grooming habits. In the non-digital world, people find that kind of behavior repulsive. They simply don’t want to […]
Social currency is the new capital
Have you worked your ass off so you could get to a place where people have to come to you? Does you chest well up with pride because you’re an really important guy or gal? You’ve got money, prestige, things and even a fancy title. Maybe you even belong to a golf club. Hey, Mr. […]
The Internet is “just like”..er nothing. So stop saying it is.
Image via Wikipedia Ed note: For the purpose of this post, when I say the Internet I’m including all Internet marketing, including social media marketing. Just about every meeting on social media or interactive marketing there is someone who says it’s just like ___. You can put what ever you want in that blank because […]
Social media policies and why you need one
Image by Getty Images via Daylife Just because you’re not ready for social media marketing doesn’t mean you can put off establishing a social media policy for your business. Your employees and customers are already active on social networks, sooner or later they’ll engage. Article continues on the Kilgannon Says Blog.
23 Linkedin Tips. Or a B2B Linkedin cheat sheet
Image via CrunchBase Editors Note: This is another post in my series of cheat sheets. These were initially created to aid a client but I thought they would be useful for others and decided to share them here. Would you believe Linkedin is one of the top traffic generators for our agency blog and our […]
Academy Awards and social media monitoring. Can we predict the future?
The academy awards is a bit of a popularity contest. Not as much as the Golden Globes, so it will probably be a little more exciting to see if there’s any predictive insight here. I’m just going to stick with the big awards and pull a few charts and see if there’s anything real interesting […]
The all-powerful customer and why you shouldn’t “friend” her.
Image by mark sebastian via Flickr In previous posts, I’ve talked about relationships in social media and why I think “friends” is the wrong way to think about a brand’s relationship with their customers. The old relationship model wasn’t broken. It’s just evolved as customer contacts have moved to new environments. And this has made […]
Shattered. It’s time to re-imagine.
I don’t know a single person in my profession of advertising, or in an ancillary field, who isn’t working much harder for the same or less money then they were a few years ago. Most industries have been hit real hard. But marketing and advertising professionals got it right in the teeth. Marketing departments are […]
26 Facebook Fan Page tips for business users. Or the Fan Page cheat sheet.
Image via CrunchBase This is the second post in a series of tips on using social media for business users. Note: This post assumes you already have your strategy set and by no means should you be engaging your customers without one in place. Remember main goal of the page and ask yourself before posting […]