Category: advertising

Creativity isn't a habit. But it helps to have habits that will nurture it. Every creative has days where ideas are a little harder to generate. It's what we do every day that helps us to either be able to spring back from a block or whether we fail to…

Great athletes talk about going into the zone. A state of mind where everything else goes away except the act. They aren't thinking about what they're doing. They are just doing it without fear and without hesitation. You've probably seen an athlete hesitate and flub the shot. And then the…

My wife is very logical. He job is as an analyst. She sees how things work in a very logical step by step process. Things work in a chain like a machine. Input equals output. Often, I wish that I could see the world the way she does. I'm a…

Hey Asshole in the Peanut Gallery from last night's #AdBowl, According to your tweet, you really hated the spot for XXXX last night. That creative team really blew their shot on the big stage of the Super Bowl. Man, if you had a chance to wow the tens of millions…

In Creativity, Inc, Ed Catmul, the founder of Pixar tells the story of the creation and success of Pixar and also breaks down why he believes they have been so successful in producing blockbuster after blockbuster. Most of all, Creativity, Inc. is Ed's story and his philosophy on running a creative…

I'm reading a lot more physical books these days. I'm still reading a lot of online content but I'm taking more time to sit with bound paper book in effort to change things up a bit. For me, this is helping with being a little more contemplative about what I…

Who are you and where did you come from? This is a powerful question that we often use to describe ourselves to ourselves and to others. It can have a profound impact on how we treat others, others treat us and how we treat ourselves. This is profoundly important on…

Sometimes you just want a relationship to go back to when it was simple. But things are rarely simple these days. There's so many ways we interact these days with social media being so important to everyone. It used to be you could just turn things off and chill at…

Who has creative control? It's a simple question with a complicated answer. When you're in the business of making money using your creativity there are many stakeholders, so no one person really has complete creative control. There's always someone else in the equation with whom you must negotiate. The boss,…

I'm a huge fan of process. Having a great idea can't really help you or your clients if you don't have the process that gets you from a great idea to a great execution. Without great execution you end up with a so so. All the great studios, production companies,…