Category: advertising
Is your brand a community?
Image by Meer via Flickr A community is a place where people come to gather, do things for each other and organize around common ideals and goals. In communities, people build trust and create relationships that hopefully last lifetimes and maybe even generations. Does this sound like your business? Maybe…
When uncertainty makes things hard, become elastic
Image by pt via Flickr The world is a scary place when no one knows what's going to happen next. All the models that told us how the economy and markets would behave aren't working. It's time for all of us to change but no one knows exactly how. But…
Shattered. It’s time to re-imagine.
[caption id="" align="alignnone" width="240" caption="Image by c@rljones via Flickr"][/caption] I don't know a single person in my profession of advertising, or in an ancillary field, who isn't working much harder for the same or less money then they were a few years ago. Most industries have been hit real hard.…
Look Pa, the Internets all grown up. Or if you’re an traditional ad agency, you just might be f’d.
Image via Wikipedia 70% of your target audience uses the mobile web %50 is on FB %60 reads blogs %50 watch online video regularly 30% is on Twitter Only 12% watch American Idol Ed. Note: This is not a far fetched Are you really going to run another television campaign…
Brands in social media don’t need to be too friendly. But they better damn sell me.
Image by cromacom via Flickr So much of what is discussed in social media revolves around engagement in terms of interacting with the brand as one would a friend. What we forget is there have been offline models for decades, and even centuries, of how business relationships should work -…
Monday morning ROI quarterbacking, ad Super Bowl of fiascos and some sentiment analysis
OK so you just dropped 2.5 million on media and another half million on production for what? Pissing off a of women who make up 52% of your demographic and influence almost every purchase on the planet. Great job Dodge, Bud Light, Dove. And Audi, really? Not like the Twitterverse…
Award Shows. After all these years, I’m still conflicted.
Image by eschipul via Flickr Years ago, I used to get excited when the latest CA Annual was coming out so I could see what great work was happening at other agencies and what to aspire to next year. Over the years, the excitement of award season has faded but…
The creative strategy (or lack there of). Making your advertising make sense.
Image by batega via Flickr One of the benefits of working as a creative freelancer for seven years is I got to see how different agencies brief their clients and creative teams on how they're planning to achieve advertising goals. Ideally, all this information is boiled down in a magical…
Top 10 signs you’re a douchey agency type?
Image by Tacit Requiem via Flickr Now more than ever, we agency professionals cannot afford to have cliche' agency jerks among our ranks. There's enough tension with clients and providers thanks to the economic hardships. So please, if you recognize any of these behaviors as something you or your colleagues…
Hey junior, wanna avoid producing #$2=@!. Or how to sell good work.
Image by Slightlynorth via Flickr Fact of life, junior creative: not every client is going to buy your great work. Some will just wear you down until what finally runs is just bad. Why? Politics, bad taste, stupidity, or just plain arrogance. And in a good economy, great agencies fire…
