Category: advertising

If I had a nickle for everytime a creative agency failed in this town. Then I wouldn't need to be in a creative business. But I am in the creative business and am currently on my third start up of my own and have also worked at two other start…

I'm sure someone out there would argue that this blog is user generated content and thus proves that UGC is the wave of the future (actually I've been a professional writer for quite awhile). They may even go so far as to say UGC is all that people will be…

One of the great things about being an advertising creative is that you get to learn something new everyday. It's often something about a client's business that's far afield of one's normal interest. It could be something mundane like an arcane law that governs a business or a manufacturing process,…

Do you want a substantial social media audience? One that can move the needle and advocate for your brand? Then you're going to have to pay for it. The recent craze for earned media I believe is misleading. Sure, a great deal of work can yield some decent results. But…

After spending over a decade as a copywriter, and working through the internet explosion, I have a few opinions about what it takes to be a great copywriter in today's creative environment. The three key elements are first, being well a rounded writer, second, having a great understanding of how…

It's unfortunate that sound for video isn't better understood by marketers and even some creative professionals. I've had the pleasure of working just about every kind of production in the nearly twenty years I've been a creative professional. I've done lots and lots of commercials, Web videos, POP videos, trade…

Do you know what the second largest search engine is? No, it's not Bing. Yahoo? Nah. It's YouTube. Yeah, really. Did you know that almost half of search results yeild video thumbnails? And as you might guess, those thumbnails tend to get clicked on. Is it time to get serious about…

Most single-media projects I've worked on in the last few years have included an afterthought. "Wouldn't it be great to use this ______." Fortunately I tend to over shoot things and have had the creative ability to find solutions for these afterthoughts. But the average commercial production these days usually…

Recently Zacuto, a cinema gear company finished it's Great Camera Shootout 2. They tested many of the most popular cameras now used in commercial production as well as 35 negative film. The results were surprising to some and proof for the initiated. But what does it really mean to those…

For the last 50 years, advertising broadcast and video production has been an outsourced process that utilizes a vast amount of agency billable hours, vendors and freelancers while providing little direct control over the process for the client. It's not uncommon for a commercial shoot to rival a movie production…