Category: advertising
The Fluid Films Vision Part 1
A study by Cisco VNI states that by 2014 90% of web traffic will be video. You might want to read that again. And no, it's not a typo. This is probably one of the more shocking numbers on the rise of video on the Web but maybe not the…
Announcement. Fluid Films. Branded Content for Broadcast, the Web, and the Future.
A year ago I began a journey that started at my former employer. My job transitioned from being simply a writer to a video content creator. Not only did I love this new role, I discovered I had a real passion for it. I also believed in what I was…
Great big exciting changes in the next couple weeks
I don't usually blog about personal things. I usually post about personal stuff on Facebook. But this is one of those few times that the personal and professional are one. Over the last couple years my professional direction has changed slightly. No longer just writing copy for ads and social…
From the Kilgannon Blog: Google+ is here. What should marketers do about it.
This article is reposted from KilgannonSays, my former employers blog. Last week the Twittersphere was all abuzz about Google+. A simple search shows the network already has 9 million users. Probably even more by the time you read this. My first impression is that it is no Google Wave, Apple…
Google Plus mania. Are we missing the forrest for the tree?
It seems when Google or Apple unveils some product the Twittersphere goes nuts for a few days or maybe a week. People have being flaming the comment streams and message boards over FCP X for the last week, Google Buzz was a huge topic of conversation for about three days.…
From the agency blog: Nine reasons the media revolution is really an evolution.
A recent article I wrote for my former employer's blog: Studios are reporting the biggest Memorial Day weekend ever. Why is this important? The advertising industry is consumed these days with articles about the “changing” media landscape, detailing why it will never be the same. While it’s important that we…
How to make a professional online video for your brand. Hint, it’s not with a Flip Cam.
Online video has been exploding over the last several years. And there's an army of wanna be auteurs posting to YouTube and Facebook with garage quality video aiming to meet the demand. This is great for personal projects and just having fun. But it's not the way to proceed if…
The ad agency baseball team analogy – how agencies are really run
There's an analogy I've been tossing around for a few years to just about any ad pro that will listen. And yes, there are exceptions to my little theory so just take it for what it's worth - a little fun. Most large ad agencies are like Major League Baseball…
Why your advertising sucks part 9 – you’re bogged down in the technology
Back in the 50s, cutting edge advertising was inspired by science and research. Agencies like Ted Bates studied consumer behavior and attempted to manipulate consumers consumers into buying products with science rather than inspiring them thoughtful communication. Fortunately Bill Bernbach and the creative revolution came along and showed us a…
Is social media changing the world?
New post at Kilgannon Says: We’re in the midst of some rather transformative times. Especially if you happen to live in the Middle East. Some are crediting Facebook and Twitter as key catalysts that helped to overthrow a 40-year dictatorship in Egypt. This phenomenon has spread throughout the Arab world…
