Firefox Add-Ons and Google Chrome Extensions

Firefox add-ons and Google Chrome extensions are are great way to keep tools and information on tap. Here are five that I really like. Rapportive: Rapportive works with your email and reports information on the person who sent you an email message. Don't have a clue who the person is…

Earned media hype. Or are you being sold a bill of goods?

Do you want a substantial social media audience? One that can move the needle and advocate for your brand? Then you're going to have to pay for it. The recent craze for earned media I believe is misleading. Sure, a great deal of work can yield some decent results. But…

Facebook, privacy and few helpful tools

Over ten years ago, Sun's CEO told us to "You have zero privacy anyway. Get over it." In a few circles Facebook is becoming about as trusted as BP or Phillip Morris. And in my opinion, this is justified. While I agree with Scott McNeally's assessment, I don't agree with…

Google Plus mania. Are we missing the forrest for the tree?

It seems when Google or Apple unveils some product the Twittersphere goes nuts for a few days or maybe a week. People have being flaming the comment streams and message boards over FCP X for the last week, Google Buzz was a huge topic of conversation for about three days.…

A few words on SEO

On the way to the office this morning I heard a report on NPR about a web retailer who was upset about the Google Panda update. The article on NPR even casts Google as a bad guy of sorts. I really think this is unfair. Google has extensive documentation on…

Is social media changing the world?

New post at Kilgannon Says: We’re in the midst of some rather transformative times. Especially if you happen to live in the Middle East.  Some are crediting Facebook and Twitter as key catalysts that helped to overthrow a 40-year dictatorship in Egypt. This phenomenon has spread throughout the Arab world…

Why your advertising sucks part 8 – You don’t think it’s advertising anymore

There's been a mass hysteria in the blogosphere for the last couple years. People are claiming that advertising is dead, the world has changed, and the only way to truly communicate a meaningful message to your consumer is to use social media. In this scenario, the forward thinking Social Media…

The Rockstar Complex

One of the great things about social media is how it can connect you with thousands of people you would otherwise never know. This makes it easy to  be exposed to new things, learn from them and become more informed and smarter about business every single day. Indeed, social media…

Turning the tables at the agency with social media

Probably the most fun thing about the agency embracing social media has been the internal learning around the agency's blog. Along with Jonathan, I play a central role in editing and administrating it. Being a copywriter, you may think I'm going "yeah, it's funny to see an AE struggle with…

New post on Agency Blog – Thank you for sharing

Part of the creative’s job these days is to develop ways to encourage sharing a new campaign. It’s no longer enough to create brilliant creative that connects with the audience. Now, creative needs to be so powerful that it encourages “engagement” and “sharing.” Read the rest here.