Category: BlogWell

I've already posted on the 10,000 foot view, so I wanted to get at about what I actually learned BlogWell Atlanta. Andy Sernovitz had some important points on ethics and disclosure. He outlined dangers to a brand of not having clear, legal agreements with vendors acting on a brand's behalf…

As an agency professional, I really enjoyed BlogWell. It provided a great insight into how social media efforts are viewed, integrated, and deployed by big brands. There was a lot of learning to be had from the individual presenters which I'll go into in a later post. But there were…