Category: Branded Content
Content creation is no longer a one screen process
Most single-media projects I've worked on in the last few years have included an afterthought. "Wouldn't it be great to use this ______." Fortunately I tend to over shoot things and have had the creative ability to find solutions for these afterthoughts. But the average commercial production these days usually…
Fluid Films Vision Part 2. Technology has changed everything
For the last 50 years, advertising broadcast and video production has been an outsourced process that utilizes a vast amount of agency billable hours, vendors and freelancers while providing little direct control over the process for the client. It's not uncommon for a commercial shoot to rival a movie production…
The Fluid Films Vision Part 1
A study by Cisco VNI states that by 2014 90% of web traffic will be video. You might want to read that again. And no, it's not a typo. This is probably one of the more shocking numbers on the rise of video on the Web but maybe not the…
