Category: content marketing
A dangerous business
Popular culture would have you believe that production is a fun, safe and glamours business. In fact, it's none of those. Sure the A-list actresses get to shimmer on the red carpet on premiere night but most work days involve early call times, late wraps and a lot of tedious…
The empathetic copywriter
Could you write about how it feels to be a new mother if you were a 55 year old man? Could you truly understand a 35-year-old blue collar man's perspective if you were a 25-year-old african american woman? Could you understand the needs of tiger mom if you were a…
Video Content Marketing: Who is it for?
A lot of marketing professionals wonder if video content marketing is something they want to bother with. It can seem like a lot of money and work. I won't say that everyone has to do it, heck there are always exceptions to rules, but every marketer should at least thoughtfully…
