Category: copywriting

Creativity isn't a habit. But it helps to have habits that will nurture it. Every creative has days where ideas are a little harder to generate. It's what we do every day that helps us to either be able to spring back from a block or whether we fail to…

I'm a huge fan of process. Having a great idea can't really help you or your clients if you don't have the process that gets you from a great idea to a great execution. Without great execution you end up with a so so. All the great studios, production companies,…

I've worked as a writer/ad creative and producer for over 20 years. Needless to say, I've felt blocked more than a few times. The most important thing about breaking writer's block is not to freak out. It's called writer's block because we all experience it from time to time and…

Sharpened pencils. A quit room. A still mind. That certain type of background music. Preparation is often the key to getting the most out of the time you set aside for creative work. And doing the same thing each time is one of the best ways to do that. I…

My daughter is a smart kid and an excellent student. She's also pretty good at a lot of extracurricular things. She's still young, 11, maybe she'll be great at a one or two before she's an adult. One of the things she's good at is drums. When she was 8…

My grandfather wasn't known for communication skills. He rarely talked to me or anyone besides his golf buddies and my grandmother. He was also a man of conviction. One conviction was that Thanksgiving stuffing must contain copious amounts of sage. My stepmother did not share his conviction that sage was…

Just make something already. Yeah, go make anything. Really, anything at all. Anything that speaks to you. Even better, something that will speak truth to others and should be heard. Something with a perspective that's worth seeing just for its beauty. Ad people are making too much shit these days.…

If you work in a creative field, you're an entrepreneur. Just like a brand, you are known in the marketplace by your product and you must develop a reputation for good work to survive. If the product you put out drops in quality, you'll be looking for another job. Possibly…

Doubt. Do you doubt yourself? Do you ever stare at a blank page and doubt you can fill it with something great? Do you doubt that your work is going to be as good as the next guys? Do you doubt that you're a good creative? Doubt is natural. But…

Non-creative people think about things in either yes or no. It's blue or not. The project is completed or not. The books balance to zero or not. This is what most people do at their jobs everyday. They look for binary patterns and make decisions based on those patterns. This…