Category: Creativity

Creativity isn't a habit. But it helps to have habits that will nurture it. Every creative has days where ideas are a little harder to generate. It's what we do every day that helps us to either be able to spring back from a block or whether we fail to…

Great athletes talk about going into the zone. A state of mind where everything else goes away except the act. They aren't thinking about what they're doing. They are just doing it without fear and without hesitation. You've probably seen an athlete hesitate and flub the shot. And then the…

Hey Asshole in the Peanut Gallery from last night's #AdBowl, According to your tweet, you really hated the spot for XXXX last night. That creative team really blew their shot on the big stage of the Super Bowl. Man, if you had a chance to wow the tens of millions…

In Creativity, Inc, Ed Catmul, the founder of Pixar tells the story of the creation and success of Pixar and also breaks down why he believes they have been so successful in producing blockbuster after blockbuster. Most of all, Creativity, Inc. is Ed's story and his philosophy on running a creative…

Who has creative control? It's a simple question with a complicated answer. When you're in the business of making money using your creativity there are many stakeholders, so no one person really has complete creative control. There's always someone else in the equation with whom you must negotiate. The boss,…

I'm a huge fan of process. Having a great idea can't really help you or your clients if you don't have the process that gets you from a great idea to a great execution. Without great execution you end up with a so so. All the great studios, production companies,…

Hillary Clinton's campaign tactics, public statements and brand promise are all a lot more understandable than Donald Trump's, which I've previously written about. In fact, Hillary's campaign feel a lot like it could be for a packaged good's company than her competitor. After all, Proctor and Gamble's motto is "The…

I've shied away from this topic during the primary season because it's a radioactive hot potato that could blow up in my face. But it's also very instructive to those who can see beyond their own biases. (Disclaimer: I'm a third party voter and will not be voting or supporting…

I've worked at some of the best agencies in the country and some of the crappiest. Mostly as writer in the creative department and a lot of times as a freelance writer. Maybe surprisingly, at both good agencies and mediocre ones you're bound to be surrounded by talented people. Heck,…