Category: interactive
Scientism vs. Creativity
For those who don't know, scietism is the excessive belief in the power of scientific knowledge and techniques. This to me sounds a lot like the ad industry over the last decade with it's obsession over data, technology and measurement. In some ways, these obsessions have overtaken the core business…
Firefox Add-Ons and Google Chrome Extensions
Firefox add-ons and Google Chrome extensions are are great way to keep tools and information on tap. Here are five that I really like. Rapportive: Rapportive works with your email and reports information on the person who sent you an email message. Don't have a clue who the person is…
Ten things I never thought I’d learn as a copywriter
One of the great things about being an advertising creative is that you get to learn something new everyday. It's often something about a client's business that's far afield of one's normal interest. It could be something mundane like an arcane law that governs a business or a manufacturing process,…
2011 – A retrospective
2011 was destined to be the year of mobile. Why? Because "this year" has been for the predicted to be the year of mobile for the last 10 years. With the explosive growth in tablets in the last year it's safe to say it finally, truly was the year of…
The Fluid Films Vision Part 1
A study by Cisco VNI states that by 2014 90% of web traffic will be video. You might want to read that again. And no, it's not a typo. This is probably one of the more shocking numbers on the rise of video on the Web but maybe not the…
Great big exciting changes in the next couple weeks
I don't usually blog about personal things. I usually post about personal stuff on Facebook. But this is one of those few times that the personal and professional are one. Over the last couple years my professional direction has changed slightly. No longer just writing copy for ads and social…
From the Kilgannon Blog: Google+ is here. What should marketers do about it.
This article is reposted from KilgannonSays, my former employers blog. Last week the Twittersphere was all abuzz about Google+. A simple search shows the network already has 9 million users. Probably even more by the time you read this. My first impression is that it is no Google Wave, Apple…
Cutting the cord. An adman living without cable.
It's been about a week now since I cut the cable off. Why? Several reasons actually. Lousy service and rising prices mainly. Not just from one company but from both of the providers that are available to me. And no, I'm not going to get a satellite dish – BTDT.…
Why your advertising sucks part 9 – you’re bogged down in the technology
Back in the 50s, cutting edge advertising was inspired by science and research. Agencies like Ted Bates studied consumer behavior and attempted to manipulate consumers consumers into buying products with science rather than inspiring them thoughtful communication. Fortunately Bill Bernbach and the creative revolution came along and showed us a…
Is social media changing the world?
New post at Kilgannon Says: We’re in the midst of some rather transformative times. Especially if you happen to live in the Middle East. Some are crediting Facebook and Twitter as key catalysts that helped to overthrow a 40-year dictatorship in Egypt. This phenomenon has spread throughout the Arab world…
