Category: Site News
Anatomy of a hybrid commercial shoot
Over the years it's become increasing common to capture stills during a video shoot or video during a photography shoot. The best way to do it though is a full on hybrid shoot. That means bringing the best resources together in the same place and the same time to maximize…
The General Specific. An ode to generalists everywhere.
It used to be an agency professional was expected to be a generalist in the specifics of marketing and advertising. It was understood that it’s impossible for a creative, AE or media planner to know everything about everything. Sure, you better know media buying, strategy and creative but no one…
What the hell have I been up to? Video, dude.
Last year everyone was screaming "social media, social media" at me. This year they've been screaming video. What does that mean? It means that social media has become more ingrained in the agency and folks no longer need to me to answer questions on how to. This is great for…
Compelling is a matter of respect. Advertisers should show some of it.
Ever gone out to dinner with someone who constantly cuts you off to talk about themselves? Ever work next to someone who bores you with what they did over the weekend while you’re trying to work? Or maybe you have a mother-in-law who continuously explains to you how things are…
Personal time. Sometimes you have to take some from social media too.
It's been a few weeks since I posted here and for good reason. But this really isn't the time or place to talk about it. (If you're my Facebook friend and you know me personally, you already know why I haven't posted.) I've written here before about the need to…
Top 13 things every advertising copywriter should know about SEO
Image by marciookabe via Flickr Most ad agencies have historically hired specialists to handle the digital part of the equation – leaving creatives to play and not worry so much about the technical details. After all, they've got plenty on their plate learning programs, production skills, and just cranking out…
Getting excited about the Super Bowl? So am I.
Image via Wikipedia With two daughters under the age of four, I don't get a lot of time to watch football. But I'm going to make some time this Sunday for some football - and for the ads, of course. More on the Kilganon blog.
Social media and search. They go together like hot dogs and buns.
Image via Wikipedia Lets face it not everybody likes hot dogs or buns but it doesn't mean you can ignore either if you're trying to have a party. This is something I've been noticing gets messed up enough that it was worth writing about. The article is posted on the…
Today is an off day
This was 7:30 AM. Just dropped off the girls and went for a short hike. Had nowhere to be for the rest of the day really. Taking a deep breath today. Hope you have a chance for one too. Have a great weekend.
Are you just glad to have a job?
Well, that blows. Really, it does. I know a lot of people just like you. After all, the economy is awful, so who would quit any job? Even if you're severely overworked. There have been days, where I've felt just like you. Thankfully, it's not persistent. Fortunately, my job is…
