Category: social media

I've seen a whole lot of change in advertising and media production business over the years. Mainly in the transition in the media we use to communicate with audiences and the technology we are using to create the communication. Back in the mid 90s I worked at an agency where the…

As I’ve mentioned in previous posts, the negative marketing aspect of a US election is different than any other marketing category. The fact that there are only two options for voters to consider makes the race to the bottom attractive. Throw enough mud and folks won't have a choice but…

I wrote a few weeks ago on why negative advertising is so effective in politics but is much more rarely used in consumer brand advertising. But what about basket of deplorables? It seems a lot different. It's also been compared to Mitt's 47% comment. But that's the politics side of it…

10 years ago every single advertising client would ask "make us a viral video." Back then, there was still the slight possibility a brand could make a really outrageous video and people would spread it for you via email and social media. But they still all want content that will generate…

In the last several years we've seen an startling amount of next big things coming and going in the social media space. To name a few that looked poised to change the Web forever. Google Wave Gowalla Posterous Del.li.cious Digg iTunes Ping StumbleUpon Flavors of the day change but vanilla…

I'm sure someone out there would argue that this blog is user generated content and thus proves that UGC is the wave of the future (actually I've been a professional writer for quite awhile). They may even go so far as to say UGC is all that people will be…

Over ten years ago, Sun's CEO told us to "You have zero privacy anyway. Get over it." In a few circles Facebook is becoming about as trusted as BP or Phillip Morris. And in my opinion, this is justified. While I agree with Scott McNeally's assessment, I don't agree with…

A study by Cisco VNI states that by 2014 90% of web traffic will be video. You might want to read that again. And no, it's not a typo. This is probably one of the more shocking numbers on the rise of video on the Web but maybe not the…

I don't usually blog about personal things. I usually post about personal stuff on Facebook. But this is one of those few times that the personal and professional are one. Over the last couple years my professional direction has changed slightly. No longer just writing copy for ads and social…

This article is reposted from KilgannonSays, my former employers blog. Last week the Twittersphere was all abuzz about Google+. A simple search shows the network already has 9 million users. Probably even more by the time you read this.  My first impression is that it is no Google Wave, Apple…