Category: social media

Engagement is a term that has been used so much in the last couple years by marketers it's starting to loose it's meaning. It's become a shorthand for do something "social." But engagement at it's best is an emotional involvement or commitment between two parties. Unfortunately, commitment is something many…

It's been a difficult year in advertising and marketing to say the least. The worst in my memory. And the memory of everyone I've talked to - even the old timers. Signs point to a recovery in the spring for most businesses but the agency business is always quicker to…

[caption id="attachment_319" align="alignleft" width="392" caption="Are you prepared for the risk?"][/caption] Today we're doing our annual white elephant gift exchange. It can be a blast if you end up with a nice bottle of wine or an iTunes gift card. However, the unlucky end up with garden gnomes and REO Speedwagon…

This train wreck that's been happening on all the gossip sites, new channels, and sports outlets should be driving two things home to everyone who lives in the digital age. There is no privacy and can't control your personal brand. So what if you're not Tiger Woods with millions of…

My 3 year old had a ballet recital this weekend. It was awesome. 20 little girls just throwing it all out there for the sheer joy of doing something they enjoy. Big smiles on their faces and having the time of their short lives. Ballet is new to them and…

Gone are the days of the long lunches and concepting over beers. I have accepted it. The new norm is "I need it tomorrow." Or, "do you think you can have something by end of day?" No self preserving account executive uses the word "no" anymore. This leaves us creative…

[caption id="" align="alignright" width="250"] Image via CrunchBase[/caption] At Kilgannon, we've made the decision to use Social Radar as our new social media monitoring tool. We did not take this decision lightly. We also scoured the blogs and websites. We also asked partner organizations which tools they were using and then…

Tomorrow I'm running the Atlanta Half Marathon. Back in my early 20s I would have been much better prepared for this effort. I was a competitive cyclist and didn't have the same job and family commitments I do today. In fact, the old me would probably say that present me…

As an agency professional, I really enjoyed BlogWell. It provided a great insight into how social media efforts are viewed, integrated, and deployed by big brands. There was a lot of learning to be had from the individual presenters which I'll go into in a later post. But there were…

Image by danorbit. via Flickr The latest technology to get people all hot and bothered in mobile web marketing is augmented reality. Because the technology is so new we don't require any creativity from the people employing the medium other than than just using it proficiently. This is going to…