Category: Trump

In advertising we deal with competing brands all the time. Logically thinking, you might assume that one brand really is better than another. But if facts and logic where what consumers were in the market for each product category would have one dominate brand and everyone else would just get…

I'm sure you've never been influenced by a political yard sign. Never. I mean, there's nothing to them but Clinton/Kaine or Trump/Pence. I suppose some of them may say "I'm with her" or "MAGA." But there's no real message there right? Just names. But according to what we know in…

Donald Trump is famous for using the Ad Hominem attacks like "Lyin' Ted", "Crooked Hillary" and "Little Marco" on his opponents rather than the logical take down. Why does he do it? Simple: people don't care about facts in marketing, advertising and politics (and really, in most things). For example:…

I've shied away from this topic during the primary season because it's a radioactive hot potato that could blow up in my face. But it's also very instructive to those who can see beyond their own biases. (Disclaimer: I'm a third party voter and will not be voting or supporting…