Tag: ad agency atlanta

I've seen a whole lot of change in advertising and media production business over the years. Mainly in the transition in the media we use to communicate with audiences and the technology we are using to create the communication. Back in the mid 90s I worked at an agency where the…

Last week Kellogg's pulled their advertising from alleged #FakeNews site Breitbart. Someone was offended. It's pretty easy to offend someone these days. In fact, I think I've been offended at least once today by someone's opinion. I've always felt it crazy for brands to stick their noses into political issues…

Problems, problems. We creatives love problems. We embrace them with open arms, eyes and minds. Problems are the things that get us up in the morning. You see, if everything was going swimmingly, no one would ever need us. We like to be needed and appreciated. The bigger the problem,…

I've worked at some of the best agencies in the country and some of the crappiest. Mostly as writer in the creative department and a lot of times as a freelance writer. Maybe surprisingly, at both good agencies and mediocre ones you're bound to be surrounded by talented people. Heck,…

For us work a day folks in the media and marketing professions we're in a wage depression. (Yeah, we really should be using the d word and not the r word.) If your name isn't a household brand or you at least have meetings in the c-suite, likely your wages…

Do you want to know what happens when you pay your domain registration late with certain domain providers? First, they won't take your money Second, they come up with a bunch of expensive charges Thrird, they won't release your domain I'm sure this nets them a lot of cash from…

If I had a nickle for everytime a creative agency failed in this town. Then I wouldn't need to be in a creative business. But I am in the creative business and am currently on my third start up of my own and have also worked at two other start…

I'm sure someone out there would argue that this blog is user generated content and thus proves that UGC is the wave of the future (actually I've been a professional writer for quite awhile). They may even go so far as to say UGC is all that people will be…

In the agency world and production it's long been a trope that there's a triangle with three sides named good, fast and cheap. You can have any two sides but you can't have all three. Agency professionals understand this just as well as those of us on the production side.…

Back in the 50s, cutting edge advertising was inspired by science and research. Agencies like Ted Bates studied consumer behavior and attempted to manipulate consumers consumers into buying products with science rather than inspiring them thoughtful communication. Fortunately Bill Bernbach and the creative revolution came along and showed us a…