Tag: advertising agency
Why your advertising sucks part 5. It’s designed to make you feel good.
Too many marketing departments spend countless hours navel gazing, trying to find a omniscient inner-voice. This oracle is supposed to communicate who they are as a company and what they need to tell their customers so that they will finally understand the value they offer the world. It never works.…
Why your advertising sucks part 4: You want it to do everything.
Image via Wikipedia Quick, how many copy points can you fit into a 60 second radio spot? The answer should be one. But many ads that really suck the big one are about two or three things – maybe even more. This is real easy to observe in a print…
Why your advertising sucks part 2. The power of no.
What's worse than a yes man? Easy. A no man. (Or even a no woman.) Corporate culture breeds them just as incessantly as yes men. And, unfortunately, so do many large advertising agencies. OK. So who is the "no person?" And how do they make your advertising suck? Imagine a…
Why your advertising sucks. Part one: Trust.
Image by thorinside via Flickr You probably agree that most advertising isn't creatively great or even good. From the outside, one might think it's a business filled with dumb, untalented people serving marketing departments filled with bean counters who couldn't care less if their dollars are producing a fetid mess.…
Today is an off day
This was 7:30 AM. Just dropped off the girls and went for a short hike. Had nowhere to be for the rest of the day really. Taking a deep breath today. Hope you have a chance for one too. Have a great weekend.
