Tag: advertising
To be a creative, you must live creatively
Creativity isn't a habit. But it helps to have habits that will nurture it. Every creative has days where ideas are a little harder to generate. It's what we do every day that helps us to either be able to spring back from a block or whether we fail to…
Creativity is fearless
Great athletes talk about going into the zone. A state of mind where everything else goes away except the act. They aren't thinking about what they're doing. They are just doing it without fear and without hesitation. You've probably seen an athlete hesitate and flub the shot. And then the…
A non-traditional Super Bowl Post Mortem. Or a reminder for the peanut gallery.
Hey Asshole in the Peanut Gallery from last night's #AdBowl, According to your tweet, you really hated the spot for XXXX last night. That creative team really blew their shot on the big stage of the Super Bowl. Man, if you had a chance to wow the tens of millions…
Creativity, Inc. by Ed Catmul
In Creativity, Inc, Ed Catmul, the founder of Pixar tells the story of the creation and success of Pixar and also breaks down why he believes they have been so successful in producing blockbuster after blockbuster. Most of all, Creativity, Inc. is Ed's story and his philosophy on running a creative…
What’s your creative origin story?
Who are you and where did you come from? This is a powerful question that we often use to describe ourselves to ourselves and to others. It can have a profound impact on how we treat others, others treat us and how we treat ourselves. This is profoundly important on…
Mr. Clean and I had a falling out. I’m not sure it’s gonna be OK.
Sometimes you just want a relationship to go back to when it was simple. But things are rarely simple these days. There's so many ways we interact these days with social media being so important to everyone. It used to be you could just turn things off and chill at…
Creative Control
Who has creative control? It's a simple question with a complicated answer. When you're in the business of making money using your creativity there are many stakeholders, so no one person really has complete creative control. There's always someone else in the equation with whom you must negotiate. The boss,…
Process without purpose
I'm a huge fan of process. Having a great idea can't really help you or your clients if you don't have the process that gets you from a great idea to a great execution. Without great execution you end up with a so so. All the great studios, production companies,…
Breaking writer’s block
I've worked as a writer/ad creative and producer for over 20 years. Needless to say, I've felt blocked more than a few times. The most important thing about breaking writer's block is not to freak out. It's called writer's block because we all experience it from time to time and…
Sneaking the Sage
My grandfather wasn't known for communication skills. He rarely talked to me or anyone besides his golf buddies and my grandmother. He was also a man of conviction. One conviction was that Thanksgiving stuffing must contain copious amounts of sage. My stepmother did not share his conviction that sage was…