Tag: advertising
The risk reward index. Or are you trying hard enough to embarras yourself?
Back in the days when I used to produce a lot of television spots, I sat through hundreds and hundreds of the most awkward auditions. Some were more like an American Idol outtakes show than you'd like to believe. Why? Because actors are willing to take huge risks to get…
Halfway-serious webvertising predictions for 2010
Most predictions are either easy, safe, or just wrong. So why not add a few more to the list? I dare you to go on the record on which ones of these are wrong. Mobile Web will become even bigger. The kids will continue to text at an alarming rate…
Give yourself a holiday bonus
It's been a difficult year in advertising and marketing to say the least. The worst in my memory. And the memory of everyone I've talked to - even the old timers. Signs point to a recovery in the spring for most businesses but the agency business is always quicker to…
White elephants, advertising, and interactive and social media marketing
[caption id="attachment_319" align="alignleft" width="392" caption="Are you prepared for the risk?"][/caption] Today we're doing our annual white elephant gift exchange. It can be a blast if you end up with a nice bottle of wine or an iTunes gift card. However, the unlucky end up with garden gnomes and REO Speedwagon…
Hey flash people, it’s a mobile world
I'm just about over Flash forever. I once heard flash refered to as it as the "flashy gold chain of the internet." I tend to agree – especially when it's used for a site intro. But I am guilty of using it on sites in the past, some of which…
Fast enough is the new good enough
[caption id="attachment_295" align="alignleft" width="203" caption="Pick two and only two sides"][/caption] Today fast enough is the new good enough. Fortunately, this will change and clients will start by asking for quality again, in addition to cheap and fast. The cyclical nature of business will cause them to demand memorable and even…
Is content the future of advertising?
Image by neonihil via Flickr I'm writing this from the set. I'm a day and a half into the production of a series of informational videos for a B2B client. Trust me, if you're not in the automotive wholesale remarketing business, you probably won't ever want to see them. And…
Not every experience is valuable
Image by Rishi S via Flickr Why do people always say if you've had a particularly bad experience that you should "learn from it?" Do they really mean it? It's not always possible to grow from something. Especially if that bad experience lasts longer than say five minutes. (I want…
It takes more than a wow to keep people excited
Image by danorbit. via Flickr The latest technology to get people all hot and bothered in mobile web marketing is augmented reality. Because the technology is so new we don't require any creativity from the people employing the medium other than than just using it proficiently. This is going to…
Some connections are just better
The interwebs got me in touch with an old friend last week I had not talked to since I moved east. I picked up the phone and we picked up where we had left off – it was a great conversation. It was also connection worth renewing. But there are…
