Tag: Commercial production
Production Resources In Atlanta
Cinder Grip and Lighting: Independent grip and lighting rental. Good service for smaller productions including commercials, music video and indepent productions. EUE/ScreenGems: Large, full-services studio located near the airport. Fluid Films: Independent production company specializing in commercials, corporate, documentary and non-fiction. Full Frame Rentals: Independent camera rental company based in…
The great camera shootout – What it means for agency producers and creatives
Recently Zacuto, a cinema gear company finished it's Great Camera Shootout 2. They tested many of the most popular cameras now used in commercial production as well as 35 negative film. The results were surprising to some and proof for the initiated. But what does it really mean to those…
Fluid Films Vision Part 2. Technology has changed everything
For the last 50 years, advertising broadcast and video production has been an outsourced process that utilizes a vast amount of agency billable hours, vendors and freelancers while providing little direct control over the process for the client. It's not uncommon for a commercial shoot to rival a movie production…
