Tag: Copywriter

Great athletes talk about going into the zone. A state of mind where everything else goes away except the act. They aren't thinking about what they're doing. They are just doing it without fear and without hesitation. You've probably seen an athlete hesitate and flub the shot. And then the…

Hey Asshole in the Peanut Gallery from last night's #AdBowl, According to your tweet, you really hated the spot for XXXX last night. That creative team really blew their shot on the big stage of the Super Bowl. Man, if you had a chance to wow the tens of millions…

Who are you and where did you come from? This is a powerful question that we often use to describe ourselves to ourselves and to others. It can have a profound impact on how we treat others, others treat us and how we treat ourselves. This is profoundly important on…

Who has creative control? It's a simple question with a complicated answer. When you're in the business of making money using your creativity there are many stakeholders, so no one person really has complete creative control. There's always someone else in the equation with whom you must negotiate. The boss,…

I'm a huge fan of process. Having a great idea can't really help you or your clients if you don't have the process that gets you from a great idea to a great execution. Without great execution you end up with a so so. All the great studios, production companies,…

I've worked as a writer/ad creative and producer for over 20 years. Needless to say, I've felt blocked more than a few times. The most important thing about breaking writer's block is not to freak out. It's called writer's block because we all experience it from time to time and…

My daughter is a smart kid and an excellent student. She's also pretty good at a lot of extracurricular things. She's still young, 11, maybe she'll be great at a one or two before she's an adult. One of the things she's good at is drums. When she was 8…

For those who don't know, scietism is the excessive belief in the power of scientific knowledge and techniques. This to me sounds a lot like the ad industry over the last decade with it's obsession over data, technology and measurement. In some ways, these obsessions have overtaken the core business…

If you work in a creative field, you're an entrepreneur. Just like a brand, you are known in the marketplace by your product and you must develop a reputation for good work to survive. If the product you put out drops in quality, you'll be looking for another job. Possibly…

Doubt. Do you doubt yourself? Do you ever stare at a blank page and doubt you can fill it with something great? Do you doubt that your work is going to be as good as the next guys? Do you doubt that you're a good creative? Doubt is natural. But…