Tag: Copywriter

A lot of ad creatives (and my students) think their job is to create the best damn creative humanly possible on every single assignment they get. That's awesome and I get it. It's also a good long-term career goal. You've got to always be selling improving your portfolio and track…

Could you write about how it feels to be a new mother if you were a 55 year old man? Could you truly understand a 35-year-old blue collar man's perspective if you were a 25-year-old african american woman? Could you understand the needs of tiger mom if you were a…

Back in college, I was explaining to a professor, in great detail, how I was eventually going to write my term paper. I explained I had it all thought out and I just needed to sit down and write it. Easy. His response was, "If you haven't haven't written it,…

If I had a nickle for everytime a creative agency failed in this town. Then I wouldn't need to be in a creative business. But I am in the creative business and am currently on my third start up of my own and have also worked at two other start…

Do you want a substantial social media audience? One that can move the needle and advocate for your brand? Then you're going to have to pay for it. The recent craze for earned media I believe is misleading. Sure, a great deal of work can yield some decent results. But…

After spending over a decade as a copywriter, and working through the internet explosion, I have a few opinions about what it takes to be a great copywriter in today's creative environment. The three key elements are first, being well a rounded writer, second, having a great understanding of how…

I don't usually blog about personal things. I usually post about personal stuff on Facebook. But this is one of those few times that the personal and professional are one. Over the last couple years my professional direction has changed slightly. No longer just writing copy for ads and social…

When I first started in the ad business I couldn't decide if I was an artist, a craftsman, or a hack. Now I've come to realize that I'm all of those at the same time, maybe even on the same day. It may be a creative business, but business it…

Part of the creative’s job these days is to develop ways to encourage sharing a new campaign. It’s no longer enough to create brilliant creative that connects with the audience. Now, creative needs to be so powerful that it encourages “engagement” and “sharing.” Read the rest here.

As a writer and creative person, inspiration is something I’m supposed to know a lot about. I shouldn’t need your help, because I’m inspired to write witty, interesting things all the time, right? Certainly I’ve got a direct line to the muse? Unfortunately, there’s no bat phone for writers. Article…