Tag: marketing

Just make something already. Yeah, go make anything. Really, anything at all. Anything that speaks to you. Even better, something that will speak truth to others and should be heard. Something with a perspective that's worth seeing just for its beauty. Ad people are making too much shit these days.…

Last week Kellogg's pulled their advertising from alleged #FakeNews site Breitbart. Someone was offended. It's pretty easy to offend someone these days. In fact, I think I've been offended at least once today by someone's opinion. I've always felt it crazy for brands to stick their noses into political issues…

I wrote a few weeks ago on why negative advertising is so effective in politics but is much more rarely used in consumer brand advertising. But what about basket of deplorables? It seems a lot different. It's also been compared to Mitt's 47% comment. But that's the politics side of it…

I'm sure you've never been influenced by a political yard sign. Never. I mean, there's nothing to them but Clinton/Kaine or Trump/Pence. I suppose some of them may say "I'm with her" or "MAGA." But there's no real message there right? Just names. But according to what we know in…

Hillary Clinton's campaign tactics, public statements and brand promise are all a lot more understandable than Donald Trump's, which I've previously written about. In fact, Hillary's campaign feel a lot like it could be for a packaged good's company than her competitor. After all, Proctor and Gamble's motto is "The…

Donald Trump is famous for using the Ad Hominem attacks like "Lyin' Ted", "Crooked Hillary" and "Little Marco" on his opponents rather than the logical take down. Why does he do it? Simple: people don't care about facts in marketing, advertising and politics (and really, in most things). For example:…

A lot of marketing professionals wonder if video content marketing is something they want to bother with. It can seem like a lot of money and work. I won't say that everyone has to do it, heck there are always exceptions to rules, but every marketer should at least thoughtfully…

We've all had bad clients. Some are just annoying and some are abusive and deserve to be fired. Here's a list that may help you tell the difference. 1) They're plain stupid. If they don't get it or don't understand what you're trying to explain to them maybe it's your…

One of the great things about being an advertising creative is that you get to learn something new everyday. It's often something about a client's business that's far afield of one's normal interest. It could be something mundane like an arcane law that governs a business or a manufacturing process,…

Do you want a substantial social media audience? One that can move the needle and advocate for your brand? Then you're going to have to pay for it. The recent craze for earned media I believe is misleading. Sure, a great deal of work can yield some decent results. But…