Tag: social media

Sometimes you just want a relationship to go back to when it was simple. But things are rarely simple these days. There's so many ways we interact these days with social media being so important to everyone. It used to be you could just turn things off and chill at…

I've worked as a writer/ad creative and producer for over 20 years. Needless to say, I've felt blocked more than a few times. The most important thing about breaking writer's block is not to freak out. It's called writer's block because we all experience it from time to time and…

For those who don't know, scietism is the excessive belief in the power of scientific knowledge and techniques. This to me sounds a lot like the ad industry over the last decade with it's obsession over data, technology and measurement. In some ways, these obsessions have overtaken the core business…

Just make something already. Yeah, go make anything. Really, anything at all. Anything that speaks to you. Even better, something that will speak truth to others and should be heard. Something with a perspective that's worth seeing just for its beauty. Ad people are making too much shit these days.…

As we wind down to the last days of what seems to be the worst, most negative, election in our nation's history, it's a good time to see what an advertising and marketing pro can learn from it. I have a few takeaways. 1) None of this really applies in…

In the advertising world, we love a good "visual solve." When we see a really good one we'll often say to one another. "Wow, I wish I would have thought of that." There's a simplicity of communication that's not easily done with words. Words can get complicated and require a…

In advertising we deal with competing brands all the time. Logically thinking, you might assume that one brand really is better than another. But if facts and logic where what consumers were in the market for each product category would have one dominate brand and everyone else would just get…

Hillary Clinton's campaign tactics, public statements and brand promise are all a lot more understandable than Donald Trump's, which I've previously written about. In fact, Hillary's campaign feel a lot like it could be for a packaged good's company than her competitor. After all, Proctor and Gamble's motto is "The…

A lot of marketing professionals wonder if video content marketing is something they want to bother with. It can seem like a lot of money and work. I won't say that everyone has to do it, heck there are always exceptions to rules, but every marketer should at least thoughtfully…

In the last several years we've seen an startling amount of next big things coming and going in the social media space. To name a few that looked poised to change the Web forever. Google Wave Gowalla Posterous Del.li.cious Digg iTunes Ping StumbleUpon Flavors of the day change but vanilla…