Tag: social media

If I had a nickle for everytime a creative agency failed in this town. Then I wouldn't need to be in a creative business. But I am in the creative business and am currently on my third start up of my own and have also worked at two other start…

I'm sure someone out there would argue that this blog is user generated content and thus proves that UGC is the wave of the future (actually I've been a professional writer for quite awhile). They may even go so far as to say UGC is all that people will be…

Do you want a substantial social media audience? One that can move the needle and advocate for your brand? Then you're going to have to pay for it. The recent craze for earned media I believe is misleading. Sure, a great deal of work can yield some decent results. But…

Ok, so I stole the "collaboration is the new competition" hook from Alex Bogusky, a true sage of our industry. You can read about his interpretations of this phrase on his site, but let me take a moment to explain how it affects my business operationally and one way I…

Most single-media projects I've worked on in the last few years have included an afterthought. "Wouldn't it be great to use this ______." Fortunately I tend to over shoot things and have had the creative ability to find solutions for these afterthoughts. But the average commercial production these days usually…

For the last 50 years, advertising broadcast and video production has been an outsourced process that utilizes a vast amount of agency billable hours, vendors and freelancers while providing little direct control over the process for the client. It's not uncommon for a commercial shoot to rival a movie production…

A study by Cisco VNI states that by 2014 90% of web traffic will be video. You might want to read that again. And no, it's not a typo. This is probably one of the more shocking numbers on the rise of video on the Web but maybe not the…

I don't usually blog about personal things. I usually post about personal stuff on Facebook. But this is one of those few times that the personal and professional are one. Over the last couple years my professional direction has changed slightly. No longer just writing copy for ads and social…

One of the great things about social media is how it can connect you with thousands of people you would otherwise never know. This makes it easy to  be exposed to new things, learn from them and become more informed and smarter about business every single day. Indeed, social media…

Probably the most fun thing about the agency embracing social media has been the internal learning around the agency's blog. Along with Jonathan, I play a central role in editing and administrating it. Being a copywriter, you may think I'm going "yeah, it's funny to see an AE struggle with…