Tag: social media
Social media policies and why you need one
Image by Getty Images via Daylife Just because you're not ready for social media marketing doesn't mean you can put off establishing a social media policy for your business. Your employees and customers are already active on social networks, sooner or later they'll engage. Article continues on the Kilgannon Says…
23 Linkedin Tips. Or a B2B Linkedin cheat sheet
Image via CrunchBase Editors Note: This is another post in my series of cheat sheets. These were initially created to aid a client but I thought they would be useful for others and decided to share them here. Would you believe Linkedin is one of the top traffic generators for…
The all-powerful customer and why you shouldn’t “friend” her.
Image by mark sebastian via Flickr In previous posts, I've talked about relationships in social media and why I think "friends" is the wrong way to think about a brand's relationship with their customers. The old relationship model wasn't broken. It's just evolved as customer contacts have moved to new…
The love spectrum. Or I love Illy Coffee but I don’t want to marry it.
This series begins here. I really love my Illy Coffee. Really, I do. But I'm not a fan of it on Facebook and I don't even know if I could follow it on Twitter – and I follow a lot of people. Heck, if I could get a coupon or…
27 tips for business tweeters. Or a Twitter cheat sheet.
Image via CrunchBase A few months ago a client asked for a cheat sheet on how to uses social media tools. Here's more or less what I gave them on Twitter. See something important missing, let me know and I'll add it. Note: This list isn't a substitute for a…
Fat guys now just fat guys online. Or where did all the hot-nerdy-online-women-with-male-personalities go?
Image by Jonathan Harford via Flickr Not so long ago, back when Second Life was the next coming, the common belief was people didn't want to be themselves online. They wanted to be someone better, someone a different sex, someone with a better job and more money or all of…
Social Media good energy vs hippie crystals and social media posers
Image by TitaniumDreads via Flickr I'm going to date myself. When I was in college, in the late 80s, The Grateful Dead were having their second hey day. People were sick of hard-core punk and were ready for an acid flashback and some Quaaludes. This meant too many bongs and…
Look Pa, the Internets all grown up. Or if you’re an traditional ad agency, you just might be f’d.
Image via Wikipedia 70% of your target audience uses the mobile web %50 is on FB %60 reads blogs %50 watch online video regularly 30% is on Twitter Only 12% watch American Idol Ed. Note: This is not a far fetched Are you really going to run another television campaign…
Brands in social media don’t need to be too friendly. But they better damn sell me.
Image by cromacom via Flickr So much of what is discussed in social media revolves around engagement in terms of interacting with the brand as one would a friend. What we forget is there have been offline models for decades, and even centuries, of how business relationships should work -…
Blogging transparency is mostly BS. And that’s good.
Image by DavidErickson via Flickr Edit note: I know some folks are going to say I'm missing the point or I'm redefining the term. I'm writing this because I feel like it has to be said. Blogger transparency is mostly bull squeeze. Fellow bloggers, you may feel open and transparent…
