Tag: social media

One of the first things you learn as a copywriter is that borrowed interest is a lame way to engage a consumer. What is borrowed interest? It is borrowing interest from a celebrity or something perceived as interesting, like skateboards or superheros and attaching it to a product with no…

Image by Straws pulled at random via Flickr Not so long ago advertising was TV, newspapers, magazine, outdoor and newspaper ads. Even with the Web in the mix, most "digital stuff" was left to digital specialist. As the digital space has become more important to consumers and clients and more…

So let's just get this out of the way. It's wrong for police to abuse, be biggoted, racist or to racially profie. And let's get this out of the way too. It's wrong to verbally abuse and attempt to humiliate someone who's job it is to protect your community. Not…