Tag: strategy

For those who don't know, scietism is the excessive belief in the power of scientific knowledge and techniques. This to me sounds a lot like the ad industry over the last decade with it's obsession over data, technology and measurement. In some ways, these obsessions have overtaken the core business…

Last night the Wrigley corporation was faced with a difficult situation. A really stupid analogy was made by Donald Trump Jr. comparing skittles to potential terrorist refugees. Not only did Wrigley's take the highroad, they shut the conversation down by saying continuing it could be misconstrued as marketing. And we…

I'm just about over Flash forever. I once heard flash refered to as it as the "flashy gold chain of the internet." I tend to agree – especially when it's used for a site intro. But I am guilty of using it on sites in the past, some of which…

A few months ago I worked on an advertising project that came up because a client was promised some free production and media. This offer was too good to pass up so they asked the agency to add some value and help make the most out of the opportunity. I…