Everything is opaque in the age of transparency and authenticity

Today, every brand wants to have an ethos of authenticity and a transparent culture. They're all claiming to be responsible green and sustainable. Or maybe it's all well-crafted bullshit sentimentality. Afterall, how can you really know what a company's management really thinks? Newsweek lists the top 10 US Green Companies this…

Blogging transparency is mostly BS. And that’s good.

Image by DavidErickson via Flickr Edit note: I know some folks are going to say I'm missing the point or I'm redefining the term. I'm writing this because I feel like it has to be said. Blogger transparency is mostly bull squeeze. Fellow bloggers, you may feel open and transparent…