Earned media hype. Or are you being sold a bill of goods?

Do you want a substantial social media audience? One that can move the needle and advocate for your brand? Then you're going to have to pay for it. The recent craze for earned media I believe is misleading. Sure, a great deal of work can yield some decent results. But…

Is social media changing the world?

New post at Kilgannon Says: We’re in the midst of some rather transformative times. Especially if you happen to live in the Middle East.  Some are crediting Facebook and Twitter as key catalysts that helped to overthrow a 40-year dictatorship in Egypt. This phenomenon has spread throughout the Arab world…

The Rockstar Complex

One of the great things about social media is how it can connect you with thousands of people you would otherwise never know. This makes it easy to  be exposed to new things, learn from them and become more informed and smarter about business every single day. Indeed, social media…

Idol Predictomatic. Social media monitoring American Idol prediction.

I haven't watched much of American Idol. I'm really not a fan of the signing but I am a fan of using social media to predict popularity contests. So lets give it a go. First lets look at sentiment. Seems my taste for indie rock (and not pop ballads) isn't…

Browser based Twitter apps. A down-and-dirty review.

Image via Wikipedia Note: A few weeks ago a published a review of desktop Twitter apps. Desktop Twitter apps are great but browser based clients are pretty darn robust these days too and certainly worthy of your consideration. A colleague of mine was recently having problems with her AIR app…

Why are you so flaky online? Or 6 simple ways to maintain a consistent presence.

Image via Wikipedia I know people who are bright, energetic and engaged in person but don't come off that way online. They have Facebook profiles that are never updated and Twitter accounts they haven't posted to in weeks. Or worse, a blog that has gone entirely dark for months. Sure…

Desktop twitter apps. A down-and-dirty review.

Image via CrunchBase If you're still using Twitter from Twitter.com, I have to say you're making it hard on yourself and you're not getting all you can out of it. Desktop apps are one way to make it easier to track followers, respond, organize and monitor your profile or brand.…

Top 10 reasons to rant somewhere other than your blog or your Twitter account

Lewis Black via last.fm Some people love to rant. Even more people love to rant on a blog. Some blogs were even created for people to rant about politics, the price of milk, or even their ex's grooming habits. In the non-digital world, people find that kind of behavior repulsive.…

27 tips for business tweeters. Or a Twitter cheat sheet.

Image via CrunchBase A few months ago a client asked for a cheat sheet on how to uses social media tools. Here's more or less what I gave them on Twitter. See something important missing, let me know and I'll add it. Note: This list isn't a substitute for a…

Managing the noise. What to do about Twitter overload.

Image via Wikipedia So you have already drunk the Twitter Koolaide. You've been tweeting awhile and now you have a few hundred followers and are following more people than you can keep track of using Twitter.com on your browser. And you're beginning to feel that you're probably not getting all…