Tag: video production
The agency holiday card done differently
During my agency days, every year the creative department would "gang bang" on a "Christmas card." Which later became the holiday card. And then became the digital holiday card. And then the holiday video. (I can safely say that many agencies should have stuck with cards.) The idea is to…
You really are undervalued. That’s the good news.
For us work a day folks in the media and marketing professions we're in a wage depression. (Yeah, we really should be using the d word and not the r word.) If your name isn't a household brand or you at least have meetings in the c-suite, likely your wages…
Media disruption continues but is it slowing?
In the last several years we've seen an startling amount of next big things coming and going in the social media space. To name a few that looked poised to change the Web forever. Google Wave Gowalla Posterous Del.li.cious Digg iTunes Ping StumbleUpon Flavors of the day change but vanilla…
Top 10 myths about sound for video production
It's unfortunate that sound for video isn't better understood by marketers and even some creative professionals. I've had the pleasure of working just about every kind of production in the nearly twenty years I've been a creative professional. I've done lots and lots of commercials, Web videos, POP videos, trade…
2011 – A retrospective
2011 was destined to be the year of mobile. Why? Because "this year" has been for the predicted to be the year of mobile for the last 10 years. With the explosive growth in tablets in the last year it's safe to say it finally, truly was the year of…
The great camera shootout – What it means for agency producers and creatives
Recently Zacuto, a cinema gear company finished it's Great Camera Shootout 2. They tested many of the most popular cameras now used in commercial production as well as 35 negative film. The results were surprising to some and proof for the initiated. But what does it really mean to those…
Fluid Films Vision Part 2. Technology has changed everything
For the last 50 years, advertising broadcast and video production has been an outsourced process that utilizes a vast amount of agency billable hours, vendors and freelancers while providing little direct control over the process for the client. It's not uncommon for a commercial shoot to rival a movie production…
Camera tech for ad creatives. Or why “shoot it on HD” is the wrong answer.
The old moto was "shoot it on 35." And if there were good folks behind the lens, you were virtually ensured a decent negative to make pretty pictures in post production. "Shoot it in HD" has a lot less meaning. In fact, HD is a delivery format and not really…
