Tag: Web 2.0
Being a great creative won’t make you a great agency owner. Or 10 reasons why creative shops fail.
If I had a nickle for everytime a creative agency failed in this town. Then I wouldn't need to be in a creative business. But I am in the creative business and am currently on my third start up of my own and have also worked at two other start…
Facebook, privacy and few helpful tools
Over ten years ago, Sun's CEO told us to "You have zero privacy anyway. Get over it." In a few circles Facebook is becoming about as trusted as BP or Phillip Morris. And in my opinion, this is justified. While I agree with Scott McNeally's assessment, I don't agree with…
Fluid Films Vision Part 3 – Collaboration Is The New Competition
Ok, so I stole the "collaboration is the new competition" hook from Alex Bogusky, a true sage of our industry. You can read about his interpretations of this phrase on his site, but let me take a moment to explain how it affects my business operationally and one way I…
Announcement. Fluid Films. Branded Content for Broadcast, the Web, and the Future.
A year ago I began a journey that started at my former employer. My job transitioned from being simply a writer to a video content creator. Not only did I love this new role, I discovered I had a real passion for it. I also believed in what I was…
The love spectrum. Or I love Illy Coffee but I don’t want to marry it.
This series begins here. I really love my Illy Coffee. Really, I do. But I'm not a fan of it on Facebook and I don't even know if I could follow it on Twitter – and I follow a lot of people. Heck, if I could get a coupon or…
27 tips for business tweeters. Or a Twitter cheat sheet.
Image via CrunchBase A few months ago a client asked for a cheat sheet on how to uses social media tools. Here's more or less what I gave them on Twitter. See something important missing, let me know and I'll add it. Note: This list isn't a substitute for a…
Social Media good energy vs hippie crystals and social media posers
Image by TitaniumDreads via Flickr I'm going to date myself. When I was in college, in the late 80s, The Grateful Dead were having their second hey day. People were sick of hard-core punk and were ready for an acid flashback and some Quaaludes. This meant too many bongs and…
Look Pa, the Internets all grown up. Or if you’re an traditional ad agency, you just might be f’d.
Image via Wikipedia 70% of your target audience uses the mobile web %50 is on FB %60 reads blogs %50 watch online video regularly 30% is on Twitter Only 12% watch American Idol Ed. Note: This is not a far fetched Are you really going to run another television campaign…
Brands in social media don’t need to be too friendly. But they better damn sell me.
Image by cromacom via Flickr So much of what is discussed in social media revolves around engagement in terms of interacting with the brand as one would a friend. What we forget is there have been offline models for decades, and even centuries, of how business relationships should work -…
Time to stop pussy footing, creative folks.
Image by musha68000 via Flickr I'm a copywriter and also a social media guy. So a post by Jim Mitchem got me fired up last week. And it also got me thinking about the role that creative folks are playing in the social space right now. The reality is we're…
