Return to Normalcy?
Warren G Harding ran for president for promising a “return to normalcy.” The word normalcy didn’t sound normal back then either. But his slogan did tap into the uncertainty and rapid change of the time. They’d just gone through a war in which the rules had changed thanks to a technological transformation. The whole country […]
Nobody Knows Everything
I was talking with a group of social media folks about metrics the other day and it made me think of a famous quote by William Goldman, the Hollywood screenwriter “Nobody knows anything.” Goldman was talking about how nobody in Hollywood knows if a movie is going to do well. There are just so many […]
New Media Atlanta and the BackNoise controversy
My first experience with BackNoise ever was three weeks ago at the New Media Atlanta conference. BackNoise is a website that allows people watching an event to provide a running commentary of what is happening. They can do it anonymously or, if they choose, comment using their name. What this provided was a window into […]
How much should you have to give to get?
Like all parents of young children, I hate, hate, hate how much it costs to keep my kids in diapers. So when I opened a new pack of Huggies® I was happy to be notified I possibly had won a lifetime supply. All I had to do was fill out an online form. OK. But […]
Think TV Is Dead? You must still be looking at the idiot box.
I can’t tell you how many people have told me in the last year that TV is dead. Unlike the changes we’re seeing in printed media, this couldn’t be further from reality. Nevertheless, the way we’re watching TV has changed. But there are some misconceptions about the way we’re watching TV. For example, that everyone […]
Don’t start your social media effort with a Facebook page
When initially discussing social media with clients, often the first thing brought up is using Twitter or Facebook as an outgoing tool to push their advertising messages. If you’re thinking about social media from a traditional marketing perspective, there’s nothing wrong with this concept. It’s obviously a cheap media buy, and we all know that […]
Four predictions on the future of advertising. Yes, there is one.
Agencies have heard loudly that serving the same old sauce isn’t going to land new clients and keep old ones. Things have to change soI’m going to go way out on a limb and make some predictions.
So, you want to work in advertising. An open letter.
This is an open letter to the many who have asked me, and will ask me, about working in an tough industry. I’ve been slammed lately, seems like there’s just as much work these days but I’m doing a lot more things rather than creating ads. So I’m apologize if it’s taken awhile to get […]