Tag: interactive
Managing the noise. What to do about Twitter overload.
Image via Wikipedia So you have already drunk the Twitter Koolaide. You've been tweeting awhile and now you have a few hundred followers and are following more people than you can keep track of using Twitter.com on your browser. And you're beginning to feel that you're probably not getting all…
Halfway-serious webvertising predictions for 2010
Most predictions are either easy, safe, or just wrong. So why not add a few more to the list? I dare you to go on the record on which ones of these are wrong. Mobile Web will become even bigger. The kids will continue to text at an alarming rate…
Give yourself a holiday bonus
It's been a difficult year in advertising and marketing to say the least. The worst in my memory. And the memory of everyone I've talked to - even the old timers. Signs point to a recovery in the spring for most businesses but the agency business is always quicker to…
White elephants, advertising, and interactive and social media marketing
[caption id="attachment_319" align="alignleft" width="392" caption="Are you prepared for the risk?"][/caption] Today we're doing our annual white elephant gift exchange. It can be a blast if you end up with a nice bottle of wine or an iTunes gift card. However, the unlucky end up with garden gnomes and REO Speedwagon…
Quick take on BlogWell
As an agency professional, I really enjoyed BlogWell. It provided a great insight into how social media efforts are viewed, integrated, and deployed by big brands. There was a lot of learning to be had from the individual presenters which I'll go into in a later post. But there were…
It takes more than a wow to keep people excited
Image by danorbit. via Flickr The latest technology to get people all hot and bothered in mobile web marketing is augmented reality. Because the technology is so new we don't require any creativity from the people employing the medium other than than just using it proficiently. This is going to…
Return to Normalcy?
Warren G Harding ran for president for promising a "return to normalcy." The word normalcy didn't sound normal back then either. But his slogan did tap into the uncertainty and rapid change of the time. They'd just gone through a war in which the rules had changed thanks to a…