Tag: social media

This train wreck that's been happening on all the gossip sites, new channels, and sports outlets should be driving two things home to everyone who lives in the digital age. There is no privacy and can't control your personal brand. So what if you're not Tiger Woods with millions of…

[caption id="" align="alignright" width="250"] Image via CrunchBase[/caption] At Kilgannon, we've made the decision to use Social Radar as our new social media monitoring tool. We did not take this decision lightly. We also scoured the blogs and websites. We also asked partner organizations which tools they were using and then…

As an agency professional, I really enjoyed BlogWell. It provided a great insight into how social media efforts are viewed, integrated, and deployed by big brands. There was a lot of learning to be had from the individual presenters which I'll go into in a later post. But there were…

Image by danorbit. via Flickr The latest technology to get people all hot and bothered in mobile web marketing is augmented reality. Because the technology is so new we don't require any creativity from the people employing the medium other than than just using it proficiently. This is going to…

You knew it would happen. An employee was gonna blow a gasket on Twitter. So now you're thinking maybe this social media thing needs to be clamped down on. And just when it was starting to pay off too. Well did you plan for when the implosion happens? You've got…

The interwebs got me in touch with an old friend last week I had not talked to since I moved east. I picked up the phone and we picked up where we had left off – it was a great conversation. It was also connection worth renewing. But there are…

I was talking with a group of social media folks about metrics the other day and it made me think of a famous quote by William Goldman, the Hollywood screenwriter "Nobody knows anything." Goldman was talking about how nobody in Hollywood knows if a movie is going to do well.…

My first experience with BackNoise ever was three weeks ago at the New Media Atlanta conference. BackNoise is a website that allows people watching an event to provide a running commentary of what is happening. They can do it anonymously or, if they choose, comment using their name. What this…

I can't tell you how many people have told me in the last year that TV is dead. Unlike the changes we're seeing in printed media, this couldn't be further from reality. Nevertheless, the way we're watching TV has changed. But there are some misconceptions about the way we're watching…

When initially discussing social media with clients, often the first thing brought up is using Twitter or Facebook as an outgoing tool to push their advertising messages. If you’re thinking about social media from a traditional marketing perspective, there’s nothing wrong with this concept. It’s obviously a cheap media buy,…