Tag: strategy

For those who don't know, scietism is the excessive belief in the power of scientific knowledge and techniques. This to me sounds a lot like the ad industry over the last decade with it's obsession over data, technology and measurement. In some ways, these obsessions have overtaken the core business…

Last night the Wrigley corporation was faced with a difficult situation. A really stupid analogy was made by Donald Trump Jr. comparing skittles to potential terrorist refugees. Not only did Wrigley's take the highroad, they shut the conversation down by saying continuing it could be misconstrued as marketing. And we…