Tag: Web 2.0
Managing the noise. What to do about Twitter overload.
Image via Wikipedia So you have already drunk the Twitter Koolaide. You've been tweeting awhile and now you have a few hundred followers and are following more people than you can keep track of using Twitter.com on your browser. And you're beginning to feel that you're probably not getting all…
What does real engagement mean? A change of mindset.
Engagement is a term that has been used so much in the last couple years by marketers it's starting to loose it's meaning. It's become a shorthand for do something "social." But engagement at it's best is an emotional involvement or commitment between two parties. Unfortunately, commitment is something many…
Halfway-serious webvertising predictions for 2010
Most predictions are either easy, safe, or just wrong. So why not add a few more to the list? I dare you to go on the record on which ones of these are wrong. Mobile Web will become even bigger. The kids will continue to text at an alarming rate…